Are We On Mars?

As you look around, you may not see, hear, or feel very earthly. Fires plague the west coast decimating people and property. Hurricanes ravage the southeast. Earthquakes rattle the northeast, and a drought destroys the plains.

While global warming forces planet Earth to self-destruct, people of color continue to be murdered in outrageous numbers throughout our land. Under that backdrop, our economy limps along like a one-armed ditch digger saddled with a pick and shovel mining for bitcoins.

So, what do we do? We buckle up. We defy performative activism. We band together and sustain one another.

I implore you to meditate, pray, or self-reflect – whichever relieves your anxieties. Then, engage in the uncomfortable conversations around diversity, equity, ageism, sexism, and inclusion. Make the seemingly unpopular decision and hire that Black-owned business. Work with your team and require excellence. Complacency cannot prevail. Let’s lean-in -- literally, and build a sustainable ecosystem that mitigates climate change, gets our youth back in school, gets our teams back to work, gives essential workers a break, gets our elected officials on one accord, diversifies our supply chains, and makes a meaningful difference in all of our lives.

Let’s collaborate and build a next-level society that makes us all feel good about where we are and better about where we are going. We are compassionate, intelligent, considerate, and caring people. We are not on Mars. We are on Earth. We can do this.

– Cheryl McCants, president & CEO

Impact Updates

Welcome Aboard

Impact happily welcomes Monique Hairston to the team.

Monique’s prior personal assistant and front desk manager experience perfectly position her to meet Impact clients' needs and keep our team on track.

Meet Monique the next time you give Impact a call or are looking to book a session with our CEO Cheryl.

Impact's Interns

This summer despite the pandemic and economic turmoil, Cheryl committed to keep Impact’s internship program “open for business.” Watch our video and laugh with us.

Veronica Williams, Wura Ogunnowo, Elizabeth Benson, Dhvani Patel, and Xavier Wabara joined us. They hailed from George Washington University, New Jersey Institute of Technology, and Rutgers, the State University of New Jersey.

Click to watch Veronica and Xavier’s Back to School videos.

Booker's Soul Food Starters

Impact salutes Black Founder’s Brand, Booker’s Soul Food Starters. Through these soul food seasoning kits, Impact works with Booker and his team to bring delicious southern cooking to your home in a snap. Booker also donates a portion of each purchase toward charities that support Black education. Impact proudly tells Booker’s story and brings these soul food seasoning kits to families across the country.

If you’d like a sample packet, click here and let us know.

Watch Us Work

The sixth busiest airport in the U.S.’s terminal operator engaged Impact to design and install decals for their TSA offices. Our designers quickly got to work creating eye-catching images of famous sights from our home state of New Jersey.

Team Impact mastered the intricacies of large-print design, partnered with Minuteman Press of Newark, and successfully installed decals that impress airport employees and passengers alike.

Impact humbly assisted Union County Freeholder Angela Garretson tell the story of her role in painting Hillside, NJ‘s #BlackLivesMatter street mural.

Remaining nimble while monitoring the weather, Impact garnered online coverage in excess of 46 million viewers with less than 48 hours’ notice.

Earlier this month, we released our FREE Reawakening Plan. After successfully reopening our office and ensuring that our methods kept our team safe, we decided to share this plan with other organizations so they could adopt our strategies. We encourage you to utilize this complimentary resource to learn more about our processes and reawaken your office.

Social Media Ambassador

A special thank you goes out to our Social Media Ambassador Eileen Kent. Her continuous support of Impact is unwavering. Thank you Eileen!!!

On the Horizon

Effective Digital Marketing Campaigns: An Interactive Online Session

Cheryl is slated to conduct another installment of the Small Business Development Center's "360 Digital Marketing Series” on November 5.

Click here to register for this 90-minute session. Explore ways to take your business' marketing plans to the next level.

The Supply Chain Innovation Conference planning team reached out to Cheryl to tell the story of how she expanded Impact’s marketing and communication services to include providing PPE in the early days of this year’s pandemic. Stay tuned for information about the November 17 event.

Impact excitedly introduces our Virtual Communication Kit, a set of customizable tools to help organizations communicate with key contacts. The kit, designed to fix common communication problems caused by the COVID-19 pandemic, combines effective emails, visuals, videos, and virtual event support. Success in our ever-changing world requires successful communication with employees, partners, and customers. Click here to learn more and discover the perfect kit for your organization.

Client News

The NMSDC Business Consortium Fund offers PPP and conventional loans to small businesses in need.

Impact is on track to help BCF communicate with and support businesses through PPP loan forgiveness and securing ongoing financial services. Click here to learn more about BCF and see what they can do for you.

Save the date for the northeast region’s virtual event of the year featuring remote business development and networking opportunities for minority businesses, corporations, and government agencies.

Brought to you by the NY & NJ Minority Supplier Development Council.

Impact Blog

Independence Day 2020 comes at a time when most of us are focused on our individual personal freedom. As businesses reopen and certain aspects of our former lives resume, actual versus desired freedoms dominate our conversations. Read more

Impact goes back in time and reflects on the evolution of the public relations industry.

This space, more than any other, continuously evolves and adapts to the ever-changing world around it. Read more

Impact’s Reawakening Plan is an informational read that can help keep you and your colleagues safe.

Are you following all the precautions Team Impact recommends? Read more

Impact Expanded to Provide PPE

YES, we are still an award-winning, full-service strategic marketing and communication agency.

We swiveled to help our community.

Proudly Female

Proudly Female featured Cheryl on their Instagram channel to discuss women in business.

Cheryl shared her journey and provided tips for younger female entrepreneurs.

LinkedIn Live

GovSales Founder, Jack Siney interviewed Cheryl on his live LinkedIn GovCast stream. The power duo discussed Impact’s experience in selling to the government and shared strategies for working with government agencies in our current climate.

Three-Time International Award Winner

Impact recently received three international Media Innovator Awards from CV Magazine.
Best Strategic Marketing & Communications Firm – North Atlantic USA
Best Event Management & Creative Services Firm – North Atlantic USA
Client Service Excellence Award – New Jersey
Power on Team Impact!

Tell Us What You Think

Interested in booking Cheryl to speak at your next event? Let us know.
Click here to send a request.

Why Clients Choose Impact
Learn what our clients already know! See past projects for a sampling of our work. Connect with us to start making an Impact today.